Destination Crenshaw
“When completed, Destination Crenshaw will be the place to experience the most dynamic expression of Black American culture in the United States. A 1.3-mile stretch of Crenshaw Boulevard will be transformed from an area that has long deserved economic investment and strategic urban planning, into a thriving commercial corridor linked by architecturally stunning community spaces and pocket parks, hundreds of newly planted trees, and over 100 commissioned works of art.” Destination Crenshaw
Client
Destination Crenshaw
Year
Rolling launch, starting 2023
Scope
Working in association with Gallagher & Associates, and architectural partner Perkins + Will, our team led strategic vision for and integrated design of all interpretive storytelling occurring on Crenshaw Boulevard as part of Destination Crenshaw.
From street signage to narratives embedded in pavement, mobile AR and interactive sculptures to innovative, mobile micro-museums, we spent four years woking closely with the Crenshaw community, artists and advisory teams to generate design solutions that reflect the eclectic character and rich history of this vibrant community.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.